This is a trend across the world but is having the biggest impact in countries where the uptake of this tech has been slower previously. ![]() The freemium model is able to generate large revenues for businesses through the use of integrated advertisements, with advisers recognising the opportunity to reach this user base.Īnother factor influencing this market is the growing adoption rate of smartphone technology as well as growing internet penetration. ![]() One driver of market growth in this global industry is the emergence of the freemium model. Here, we share insight into the popularity of online casinos worldwide and the laws affecting major countries: There is a growing audience of users heading online to play their favourite casino games such as pokies/slots, roulette, poker and many more traditional casino games in a digital format. Online casino sites account for a significant percentage of the global gambling market. There are a number of factors influencing this growth trend, including changes to regulations, access to technology and societal behaviours. The online gambling market is expanding at a rapid rate, it is predicted that by the year 2030 it will be worth nearly $154 billion US dollars.
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